Delissitude is a gluten, nut and dairy free bakery based locally in Calgary, Alberta. They needed help elevating their brand identity to help their products stand out among competitors. Their audience is vast, including young children, elderly folks and their families. I created the characters Rogie and CC to appeal to their wide demographic. Rogie is a perogy, they represent the frozen, hand crimped perogies that Delissitude provides and CC is a cupcake, they represent their handmade baked goods! Beyond this new logo, I provided them with a new colour scheme, fonts, a mood board and brand mockups! Delissitude is now ready to start their new chapter as a partner with Calgary’s own Perogy Boyz as seen on their new business cards.